ULRIC DE VARENS is a perfume creator, who since 1981 has been developing his own feminine and masculine fragrances. He was born in France and started his business there, but little by little he expanded to more than 90 countries, establishing himself as one of the best-selling firms in his country of origin and in Germany.
Under the philosophy that ' quality is not at odds with an excessive price ', it has managed to reach a large part of the public, transmitting sensations, feelings and unique and exquisite aromas with its perfumes.