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ICON is a brand of professional hairdressing products that was born in 2002 with the merger of two hair industry experts: Chiara, a stylist and researcher of artistic products in Los Angeles, and Jorge Rubín, businessman and owner of many hairdressing salons. Both came together to carry out a mission born from a visionary idea of high quality hairdressing products. ICON stands for timeless liquid fashion committed to eco-friendly technology called EcoTECH. Each formula is made with renewable resources, ecological raw materials and technological advances and all products are carefully created by hand and only reach stylists and consumers after meeting strict and rigorous quality standards. ICON has a Lab Salon in Los Angeles, run by Chiara, where, in addition to personally testing each of the formulas, she teaches courses to provide information to stylists around the world. Chiara also brings her creative vision to every aspect of the brand and that can be felt all over the world. ICON Jorge Rubín, for his part, is a visionary of the needs and trends that will emerge in the near future in this industry. The rest of the ICON team is made up of people who are passionate about their work and the company, who are very talented and who are willing to reinvent themselves when necessary to be able to give the best of themselves for the profession. The ICON brand is made up of captivating collections, including India with its luxurious India Oil and Cure by Chiara with Cure By Chiara Spray. This brand is also well known for its Detox products, such as Energy Shampoo, and antioxidants, such as Transformational Infusion Treatment. Get started in this wonderful hair experience that you will never want to do without.
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