Essie

The ESSIE firm was born in 1981 in Las Vegas by Essie Weingerten and its initial 12 colors were first marketed, some still available today, and then the brand's first treatment line appeared with a base coat and top coat, pioneers of a line that has never stopped growing. In 1982 it landed in Japan where it began to spread rapidly, later moving to England and France. In 1983 there were already many celebrities who made their love for the brand public, the first being Joan Rivers presented during The Tonight Show. But not only celebrities, but in 1989 the very stylist of Queen Elizabeth II of England sent a letter to Essie requesting the color Ballet Slippers, as it was the only color that Her Majesty liked to wear. In 1996, it received its first award from Allure magazine, which classified them as the Best Nail Polishes with the first 'Best of Beauty Awards', and since then it has not stopped receiving awards from all the renowned beauty institutions. His achievements are as scattered and unique as creating in 2005 together with the Platinum Guild International and designer Henry Dunay the most expensive nail polish in the world 'I Do' made with platinum powder. In 2010 Essie became part of the L'Oreal Cosmetics family in the United States and in 2013 became the world's best-selling nail polish with its 'Bikini So Teeny' colour.

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