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Olay

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Originally from Dubai, its creator was the chemist Graham Wulff who, in South Africa, in 1949, inaugurated it under the name of Oil of Olay, which is given as a reference to the word 'lanolin', an essential ingredient in its products. His first product, a pink beauty fluid that they distributed in a heavy glass bottle, was given to his wife and the wife of his Marketing partner, Jack Lowe, and their friends, who rated the product as unique and high quality. Its advertising was masterfully carried out because its packaging did not say what the product really did, but rather spoke of the beauty secret of Olay oil. In a short time it was spreading worldwide with greater advertising campaigns and television ads. Between 1970 and 1985 they included new products on their list such as night cream or facial cleanser and increased their market in countries like Spain, France and Germany. In 1985 it was acquired by the Procter & Gamble group and they continued to grow in the number of products, creating hypoallergenic lines, cleansers and new creams that met the needs of all skin types and ages.

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