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L'oreal is a brand that was born in Paris more than 100 years ago. It is the world's leading cosmetics brand for women and men that offers different ranges of products for hair care, skin care, body care, etc. Always at the forefront of new technologies and investing in R&D to achieve revolutionary anti-aging formulas and pioneering products that seek scientific excellence and constant innovation.
As a brand that has always championed and celebrated female empowerment, L'Oréal Paris challenges stereotypes with a modern take on femininity. In the same way, we support all women in their search for fulfillment according to their own rules and wishes. Because we are all worth it.
L'Oréal Paris was the brainchild of researcher Eugène Schueller, whose singular obsession with scientific progress has guided and continues to guide beauty today. Following 110 years of pioneering scientific research, L'Oréal Paris is proud to introduce a range of advanced beauty products that are safe to use and clinically proven to be effective.
Thanks to these investigations, the French brand is able to guarantee quality results in all its products, since they are the result of years of research with an elite technical team.
In addition to its scientific work, L'oreal has always struggled to represent diversity and break with the canons of beauty implanted by society. In 2019, he collaborated with the world-renowned magazine Vogue, presenting the campaign "The Non-Issue", also known as "Vogue without Age" where he claimed that age should not be a problem.
It also promotes another series of events such as Le Défilé L'oreal Paris, the first catwalk where everyone can participate to promote the idea that we are all valid and beautiful.
Because I am worth it
These four simple words have become an iconic statement of beauty and empowerment bringing luxury to everyone. With this motto, L'Oréal Paris directed the first advertising message that underlined a person's self-confidence above all else.
An incredible and wide range of products designed to nourish and repair even the most damaged hair: shampoo, conditioner, serum, masks, protectors, strengtheners, revitalizers... and a long list of products that will revive your hair. It doesn't matter if you have long, dyed, oily or damaged hair, L'oreal has the perfect product for you. The ends of the hair have never looked so lively like with L'Oréal Paris hair care products.
L'oreal's infallible makeup will accompany you wherever you want to go. With products for the face, lips or even eyes of exceptional quality where the following stand out:
With different shades of each product to adapt to the skin tone (thus embracing the diversity of the body) and with numerous colors so that you can find the makeup with which you feel comfortable.
To complement skin care, it also offers you highlighters and concealers for those days when your skin needs a little help to shine.
How could it be otherwise, L'oreal also covers a wide range of products for men's care. Here you will find what you need to show off your beard, regardless of whether it is unruly, soft, short or long. You can also show off an impeccable complexion with the line of skin care products: hydrate, stretch and achieve greater illumination in your day to day because there is nothing more important than taking care of yourself
