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Nivea

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The history of NIVEA beauty products was born in Hamburg more than a century ago, in 1911, by three visionaries: Oscar Troplowitz, pharmacist; Isaac Lifschütz, chemist and Paul Gerson Unna, dermatologist. The second of them developed the so-called Eucerit, an emulsion that made it possible for water and fat to become a pioneering cosmetic: the cream. Due to its color, the combination of the world-renowned and iconic name of this brand arose, which comes from the Latin: nix (snow) and nivis (snow). The cream in the blue can -which was not always that color- has been , and it is, a symbol that has passed from generation to generation. In 1922, a shaving soap and balm were launched. Nivea's advertising campaigns began in 1924 with a photo of three boys whom they considered offered the sought-after image of vitality and freshness of skin. Already in 1925, the girls came to the campaigns. The headquarters of the production of Nivea cosmetics is further developed in Hamburg by the Beiersdorf Laboratories, a giant to which other well-known brands also belong. Since then, this great cosmetician has researched and developed hundreds of innovative patents specifically created for the care and pampering of our skin, as well as for our comfort: Nivea facial, Nivea Men, Nivea baby care, deodorants, bath line, body care... In short, after having created the first cream in the world, they are still at the foot of the canyon more than a century later.

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