Sensodyne

SENSODYNE, the expert brand in dental sensitivity, was founded in 1950 by the Block Drug Company, an American pharmaceutical company dedicated to dental health and founded by Alexander Block. In 1961, Sensodyne Original was launched as a solution to the hot or cold stimuli that cause so much discomfort to sensitive teeth. It was a pioneer and world reference in this field for the next 50 years. Currently its products are still fully focused on sensitivity and oral health, but have incorporated whitening, enamel-friendly and repairing formulas.

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