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Isabelle Lancray Paris was a mark created by Rosine Gacier when World War II turned her life upside down. Born at the beginning of the first war, she was always fascinated by the Paris before her, the Paris of the Belle Époque, known for being a world cultural reference, called the heart of Europe. Rosine, later known as Madame Isabelle Lancray, was a creative journalist, but since childhood she had dreamed of owning a beauty salon in the city of Paris. After the disaster of World War II, she decided to make her dreams come true and in a short time she turned her beauty salon into a teaching center for country artists. Later, she allied with experts from the cosmetics and fashion industry and created her own brand, Isabelle Lancray, in 1945. She dedicated her entire life with passion and devotion to cosmetics and together with her friend Helena Rubinstein founded a French cosmetics association. and high-quality professionals. Isabelle Lancray products are synonymous with quality, trust and professionalism.
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