Lux

Lux is a brand of soap that was initially distributed as a laundry soap without having to expose your clothes to bleach. Its commercialization began in the United Kingdom in 1899 as a version of another soap and was later introduced to the American market, being sold in the United States from 1916. It was not until 1925 that it began to be sold as a bath soap in the US and three years later in Europe. Since then, and continuing today, numerous icons of female beauty such as Marilyn Monroe, Judy Garland, Elisabeth Taylor, Demi Moore, Jennifer Lopez and many others have advertised its beneficial effects for the beauty of the skin.

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