Guerlain

GUERLAIN is the oldest French brand specialized in perfumes, founded in 1828 and run by the family until 1994. Later that same year the company LVMH bought the brand. Its founder, Pierre-François Pascal Guerlain, opened his first perfume store in Paris. In it he elaborated and manufactured perfumes with the help of his children, managing to create "Eau de Cologne Impériale" in 1853. This perfume was the springboard with which he achieved the confidence and title of being the official perfumer of royalty. Since the brand was founded, Guerlain has created up to 300 fragrances such as: "Jicky", in 1889; "Champs Élysées", 1904; "Samsara", in 1989; "Heritage", in 1992; "Belle Epoque" in 1999; “L'Instant de Guerlain”, in 2003; “My Insolence”, 2007."Perfume is the most intense form of memory. It must be like the central theme of Ravel's Bolero. A kind of slow obsession."- Jean Paul Guerlain -

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