Missoni

MISSONI is an Italian fashion house founded by Ottavio Missoni and Rosita Missoni in 1953. It quickly achieved success thanks to its emblematic knitted creations, all dyed in striking and original colours, a characteristic that revolutionized the textile industry at the time. In 1957, the firm revolted the catwalks, eliminating the bra from the models in completely transparent designs, for which it was banned from some catwalks for its "supposed impudence." The expectation towards the brand was so great after this 'incident', that the firm began to grow and expand towards the United States, showing off its collections on the most exclusive catwalks and red carpets. Today, Missoni is a consolidated firm, whose name is synonymous with exclusivity and luxury, and its product catalog has gone beyond textile creations, immersing itself in haute perfumery, accessories and shoe lines.

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