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Based in Taiwan, microSHIFT has been designing and manufacturing bicycle drivetrain components since 1999.
They are specialists in shifters, derailleurs and cassettes whose goal is to bring cutting-edge technology to the masses. While still partially unknown to today's market, they have a strong reputation in the industry. Its products are distributed worldwide by original equipment bikes and aftermarket dealers.
microSHIFT was founded in 1999 by a small group of seasoned veterans of the bicycle industry in Taiwan. The goal was to create a small, diligent bicycle transmission company capable of offering thoughtful, rider-focused products to disrupt an industry dominated by slower-moving brands.
As a company founded by engineers, they are pleased to understand bicycle drivetrain in a way that few others can. Their extensive knowledge base allows us to quickly understand and react to customer service requests, fix new problems and make the driving experience simpler and more enjoyable .
Its Taichung, Taiwan and HuiZhou, China factories use state-of-the-art technology to ensure precise and consistent production . Through the use of modern and scalable processes, they are able to meet the high demand while preserving the reliability that their service customers depend on.
They would not be successful without strong relationships within and outside of the cycling industry. They value their place in the industry, and are fortunate to have the opportunity to interact with bike riders, retailers, distributors, and manufacturers to help us continue to make their products better and more affordable.
At BULEVIP, official Microshift supplier, you can find the Microshift catalog best valued by our customers: