Mum

In 1888 a Philadelphia inventor created a pasty wax based on zinc dioxide with a slight antibacterial effect. We owe the name of the brand to the inventor's nurse, who was nicknamed 'mum'. The first deodorants they created were used as an odor neutralizer, but not only on the armpits, but also on the feet. During the 1920s its popularity increased and the company marketed the product in metal cans and published its first advertisements. In 1952, they launched the world's first roll-on deodorant on the market, inspired by the new stationery tool of the moment, the ballpoint pen. During the 1960s, the success of roll-on deodorant was huge, and the brand was introduced on all continents. In 2001 the brand was sold to the multinational Procter;Gamble and today they continue to innovate with effective deodorants and fresh fragrances that do not leave you sidelined throughout your routine.

Look no further where to buy Mum, in Bulevip you can find its best products. Take advantage of it before they run out!