The Acqua di Parma perfume firm was founded in the Italian town of Parma in 1916. In the 1930s the company gained popularity and became a colony for Holywood artists such as Ava Gardner, Cary Crant and Audry Hepburn. Its Acqua di Parma and Acqua di Parma Blu Mediterraneo perfumes are currently a symbol of freshness, modernity and Mediterraneanness.
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