United Colors of Benetton

The Italian fashion firm Benetton was founded in 1965 by the designer Luciano Benetton. At the early age of 20, this brilliant entrepreneur began his adventures by proposing to his sister to work together to take advantage of her talent as a sweater knitter and begin to market her creations in the Veneto area, her region of origin. Without money but with a lot of courage, they started a project that was surprisingly well received. With this, in 1965 the commercial firm of these brothers was founded with the name of Fratelli Benetton. Four years later the company opened its first store abroad, in Paris. Ten years later, in 1975, Benetton had almost established itself as a large multinational, with nine factories in the world. From then on, its growth was extraordinary, reaching sales in 1989 of more than seventy million garments in some 80 countries around the world. With this success behind them, the company became very aware of the need for business diversification that they now needed and it was then that they launched a complete bath line, and presented their first signature perfumes. All this has led them to consolidate today as one of the most recognized brands in the world of fashion and beauty, characterized by its liberal, vindictive and remarkable character. His works offer creations of great character, distinguished and very careful, all aimed at raising awareness of different controversial issues in our society.

Look no further where to buy Benetton, in Bulevip you can find its best products. Take advantage of it before they run out!